So, what do you think about Brave Ground?
I get stupidly excited about the Dulux colour of the year announcement. I don’t know if it’s because I love colour or just listening to Marianne Shillingford, Creative Director of Dulux get excited about the new shade for the year. She really takes you on a journey and even though this year the reveal for Brave Ground was on-line you still felt like you were there.
How do Dulux decide on the colour of the year?
Global experts in architecture, design technology, as well as editors, trend leaders from social, cultural and design industries, come together in the head office in Amsterdam to decide on the colour themes for the year ahead.
“to define one colour that encapsulates the moment”
They discuss exactly what we want and what we need from our homes right now at this moment in time.
This year’s colour was decided long before Covid-19 and lockdown happened and even though the mood of the world changed the colour they had chosen was still spot on.
Heleen van Gent, Head of AkzoNobel’s Global Aesthetic Centre, said:
“It’s been challenging this year to transform the key global trends into inspiring colour palettes. We’ve seen unprecedented global change, with all of us facing experiences that feel out of kilter with the modern world.
“At the same time, we’ve rediscovered more positive things: solidarity in communities, strangers’ generosity, and the realisation that together we can do extraordinary things. We’re finding the courage to pick ourselves up and move forward.
“Our homes provide a sanctuary: a place to restore, repair and recalibrate ourselves on the road to recovery.”
The feeling behind Brave Ground is that it’s a warm and grounding shade that will give people the strength to draw from nature. It’s all about facing the future whilst keeping our focus on the planet we live on. We want to surround ourselves with nurturing feelings and that us spot on for the palettes that accompany the new shade.
Marianne Shillingford, Creative Director, Dulux UK, says:
“The colours on our walls are the backdrop to how we live our life. For many of us, lockdown has served to emphasise how important our home environment has become, it has been the place where we work, learn, relax. It can lift us up, nurture us, comfort us.
“We continue to live through uncertain times. In 2021, the warm and grounding tones of Brave GroundTM will allow us to find certainty in the strength from the very ground beneath our feet, emboldening us to go forward and begin to live again and giving us the flex to adapt to the ever-changing circumstances we face.”
The Four Dulux Colour of the Year 2021 palettes
The Earth Palette
If there’s one colour that goes perfectly with Brave Ground it’s the blue tones of the sea, the sky and the earth. My guess that the colour of the year would be blue was well off but teamed with these shades – and connecting to nature is exactly the feeling I hoped they would go for. They just work well together don’t you think?
The Earth Palette is all about bringing the outside in – a touch of biophilia and we love that.
The Trust Palette
These natural, earthy tones from around the world are the perfect balance if you want to wrap your walls with a nurturing feeling. They unify everyone and that’s what we’re all looking for after lockdown. Warm neutrals in greys and browns are very calming for a home.
The Timeless Palette
Stimulating Yellow is traditionally a hard colour to use in a home unless it’s used as an accessory. But when teamed with mustard shades and ochres, alongside soft neutrals they are a great way to bring a balancing feeling to any space.
The Expressive Palette
Taking inspiration from the beautiful pink of the lotus flower this strong combination of reds and pinks in subtle shades , works well with the earthiness of Brave Ground and soft neutrals sahdes. Dulux says this is the palette that “energizes, surprises and reflects who we really are.” Couldn’t agree more!
So, there you have it. Brave Ground, The Dulux colour of the year 2021. You can see all the shades here
What do you think? How will you use it? Which is your fave palette? Mine’s the Earth palette with all those gorge blues.
Comment below. I’d love to know.