Why Your Photography Isn’t Getting You Press—And How to Fix It

With insights from Nikki Snell from Pressloft

In this episode, I’m talking about why your photography might be holding you back from getting the press coverage your products really deserve. From cutouts to lifestyle shots, editorial standards to seasonal styling, I’m breaking down exactly what makes an image press-ready—and what might be putting editors, stylists and feature writers off.

I’ll be sharing some brilliant insights from Nikki Snell at Pressloft, taken from her keynote at Brighton SEO, including what journalists are really looking for and how to make your photography work harder for you.

If you want to get your products featured in magazines, online publications and gift guides, this one’s a must-listen.

enjoy!

Freestyling Friday with Emma Morton-Turner

You can find Nikki Snell and Press Loft here –

PressLoft.com

Insta: @Pressloft

PRESS LOFT – Get your products featured on Press Loft for more downloads. Here’s a 60 day free trial (affiliate link)

A few things we covered in this episode :

Your photography isn’t getting the press coverage you expect.
Cutouts are essential for press features, used by 70% of them.
Lifestyle images must meet editorial standards to be featured.
Professional stylists know how to frame shots for editorial use.
Products should be shown in relatable, real-life settings.
Shooting with seasons in mind increases relevance.
Understanding journalists’ needs is crucial for effective communication.
Make it easy for PRs and journalists to access your images.
Include prices with your images to streamline the process.
Passion for photography translates into better visual storytelling.

Timestamps

00:00 The Importance of Photography in PR
01:38 Understanding Cutouts and Their Usage
03:57 Editorial Standards in Lifestyle Photography
06:58 The Role of Stylists in Photography
09:06 The Impact of Lifestyle Photography on Sales
11:52 Shooting with Seasons and Trends in Mind
14:01 The Need for High-Quality Images
15:29 Providing Journalists with What They Need
18:30 Making Collaboration Easy
21:06 The Value of Professional Support
23:58 Conclusion and Call to Action