- Pinterest is a long term game. The more you put in the more you get out. Pinning every day is the key to success. The general rule of thumb is 70/30 others content 70% and your own 30%. Pinterest likes you to use the platform and share the love.
- Boards & Profile Use keywords in your ‘about me’ description but make it short and snappy – 160 characters. Add good titles and keywords on each board.
- Start typing in the search box for the best words– what people are searching for will pop up as a good choice to call your boards.
- How to pin – Link every image to a website – obviously. Give it a good description using keywords. If you’re linking to your blog/website say that in the description – “Check it out over on InsideStylists.com.” Add hashtags – 20 max – make them relevant – start typing after # it will come up
- Link your Instagram to your Pinterest account – set up a specific board oand pin where relevant – great way to get more people to your Insta account
- Get a business account so you can see analytics and what’s being shared, liked and clicked through on. Podcast images – Sarah Colson light for 2LG – so far has 9391 impressions (pinned 10 days ago)
- ‘Pin for later’ on blog posts. So people are encouraged to save your content for a later date and read it again.
- Use a scheduler tool like Tailwind. I use Later. Not sure if it’s Pinterest approved though. Tailwind is approved.
- Make the images work hard: Tall images work best. If they have words on even better.
- Pin regularly – 5 minutes a day is better than once a week for an hour. Mix up old and new content
Listen to this week’s podcast here or visit all the podcasts on iTunes here
Thank you so much for sharing this. I listened to the podcast on Tuesday and learnt so much! I’m very much a beginner in trying to increase my Pinterest reach – just 8k impressions a month but I’m going to put these tips into practice and see what happens! I’ll let you know how I get on…
It’s amazing what a 5 minute Pinterest session can do, but I’ve since slacked off and the numbers drop quickly too. I’m getting back into it this week. It’s a complete rabbit hole but seriously inspirational.
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