If you’re a regular listener of the Inside Stylists Podcast you’ll remember I interviewed the lovely Jason and Efua from Furnishful in episode eight (which you can find here). It was a really early episode and the one where I quickly realised that it is virtually impossible to record a podcast with my doggo at home!
So, why am I interviewing them here on the ‘Spotlight on’ pages
Well, I’ll tell you. It’s because I’ve been using their brilliant inspiration boards for interior designing rooms, planning interior shoots and features and generally keeping up to date with some of my favorite shops and what they’re doing. And THAT’S why I’m sharing them again with you guys – but this time with pictures so you can see just how incredibly useful Furnishful is!
Go check out the website here
But in the meantime here’s what they’re all about. Oh, and if you’re looking for my inspirational boards I should just let you know that most are private boards (you know how it is – secret squirrelling shoots and all that) but this alone makes it such a great resource.
Tell us about your brand
Hi, we’re Furnishful.co.uk! We help our users discover and shop for beautiful items of furniture and home decor from over 40 popular retailers. Our site also enables you to quickly create mood boards of items which you can then share with the rest of the community – or keep private just for yourself
How can your brand benefit my interior?
As we bring together products from so many brands, it’s easy to see everything in one place. So if you want to find a particular style of pendant light, let’s say copper, we help you to do that. We have also introduced a shop by Interior Style filter so you can easily view styles such as Boho, Scandi or Industrial. Our Inspiration Boards can help too, as they enable you to create quick mood boards. Save items to a board and you can then access them whenever you want. This can be really useful if you are putting together a room look or collection of items for a feature (e.g. Pink and Grey Bedroom or 10 of the Best Velvet Stools
How do you decide what products to add to your site?
We try not to be too distracted by our own particular tastes! Our goal is to inspire everyone and help them find items they love for their home. So we like to have a good range of styles and price points. We feature products from various well-known retailers as well as some independent and smaller brands.
What’s the goal for your brand?
We want to be the go-to destination site when it comes to finding products to furnish your home. We’re adding lots of features to the website over the coming months, as well as new retailers – so that should make it even easier for people to find what they want.
What’s been the highlight of your career so far?
There have been a few. Launching the site and then seeing people use it and feedback positively has been great. We still get excited when people create Inspiration Boards! Also, we’re at the stage now where we are meeting some great people. Mostly, we are behind our PCs (boo!) – but we love getting out and talking to brands, designers and creators about what they are doing and how we can help.
What’s the best mistake you’ve ever made?
Most of our mistakes are techie ones! But we always learn from them. It sounds cheesy but it’s true – when you run a business it’s more about how you respond to the problem. It can make all the difference.
If you could collaborate on a line of products for your brand with anyone, past or present, who would be your dream design partner and what type of collection would you create?
Good question! It would have to be striking but functional. We also like furniture that has a more organic feel to it. We love Tom Raffields pieces: www.tomraffield.com, so maybe a collection of Furnishful side tables!
Which products are most popular and why do you think that is?
We showcase and sell such a range of items, it’s hard to pick the most popular. Velvet dining chairs, sofas and cushions are doing well at the moment. So are wall mirrors – either minimalist wooden round or gold metallic framed ones. We think people want to make a statement with their interior and reflect some of their own personality.
Are you seeing a trend at the moment?
Our recent boho Inspiration Board proved very popular! And of course velvet – velvet everything!
What’s next for Furnishful?
Our main aim is to help people find the perfect items for their home. So we’ll be adding some exciting features to help us do that over the coming months. Some of them are top secret, but you’ll be the first to know.
Quick fire round
Tea or coffee?
Cinema or theatre or gig – and which?
Mostly cinema with the occasional gig and theatre trip.
Favourite song right now
Any of the orchestral numbers by Nicholas Britell from the movie ‘If Beale Street Could Talk
Best place to eat?
Our local Turkish restaurant (Turkuaz). Very family friendly with strong Turkish tea – what more could you ask for!
What’s the last thing you bought for your home? Some funky tree decorations at Xmas – a gold robot and cheetah (random, right?)
Tell us something not many people know about you
We both used to play musical instruments – flute and baritone euphonium. Maybe we’ll start a Furnishful band
How can people get in touch with you?