Freelance editor, writer & stylist
I am a highly-experienced and organised award-winning editor, content creator and stylist. I specialise in the fields of interiors and craft, with over 20 years of experience, including launching new magazines (Style at Home, The Craft Network), working on the number 1 homes magazine (Ideal Home), commissioning and directing bookazines, kitazines, supplements and spin offs, including Ideal Home’s Complete Guide to Christmas 2017 and 2018.
I’ve a great commercial head, having worked with some of the UK’s leading interiors and retail brands for sponsorship and advertorial projects (HomeSense, M&S, Sainsbury’s, Tesco, Dunelm to name a few), from concept to shoot. I have worked with licensing companies on various craft kitazines. I’ve also repurposed content for new magazines with the team at Time Inc and Marketforce and edited show guides, including Grand Designs Live.
I’m a maker and crafter – from step-by-step tutorials to creating beautifully styled shots; from the concept to the final packaging, I’ve done it all. I love creating, curating and repurposing content – be it for print, social or digital propositions. I’ve also presented how-to videos and developed digital brand extensions.
I also love finding homes and makeovers to featuring in the UK’s leading titles, working with top photographers to direct shoots, then write enticing homes copy. I’ve written features on everything – from consumer 10 best to 100 style ideas.