Fashion Comes Home : Getting into bed with Oasis and Clarke & Clarke


Getting into bed with Oasis and Clarke & Clarke

What do you get when you cross a leading fabric house with a High street fashion giant? Four beautiful homeware designs you’ll want right from the get-go!

Lifestyle fashion brand Oasis, known for it’s up to date looks and stunning designs has teamed up with fabric and wallpaper specialist Clarke & Clarke to bring a whole new homeware collection to the market. The fashion giant approached C&C with the desire to create an entry into homewares that was “true to their brand values” Says Hash Ladha, COO of Oasis and boy did they come up trumps.

The collection, which consists of bedding, curtains, fabrics, furniture, and wallpapers are all based around the florally designed pieces found in store and were inspired by the Oasis print archives. Pick up a yellow top with thorns, birds and flowers on it and there’s bound to be a pillowcase, duvet cover or pillow with a hint of that design on it in the collection – just watch the Youtube video below to see how much the fabrics are tied into the fashions!

The four designs will appeal to all markets with a direct correlation to the Oasis shopper. Although not sold through the online store until next year – they’ll be available from next.com and very.com from this December, there’s something for every fashion conscious homeowner.

A new exclusive range for Dunelm Mill is also in progress right now which will double the designs available and there’s also furniture, wallpapers and hopefully fabrics by the meter (Eeeekkkk!!!) which will be available from March next year – watch this space!

The bedding is available from £50 for a single duvet cover including a pillowcase and they’re all 180 thread count, 100% cotton and have reversible backs- some patterned some plain. Doubles, £70, King, £80, Super King, £90, pair of pillows, £20. Cushions from £22 each.

The Collection

Floriana       

  Stunning large-scale blooms set on a deep dark black background. A real statement piece

Leighton

Stunning jewel tones in decorative botanical designs with an ochre silhouette design on the reverse

Ava

Butterflies adorn this floral design with a duck egg blue background. Subtle colours perfectly matched.

Botanical

The flowers, birds and butterflies on this lovely design were all hand drawn. the reverse is a smart small scale geometric design to give this looks a young vibe.

Here’s the video we did at the Press launch in November 2017

 

The press contact for Clarke & Clarke and the Oasis bedding range is the lovely Julie Engineer –  J.Engineer@clarke-clarke.co.uk

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