Florence Rolfe



Florence Rolfe

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Photographic Stylist & Creative Director

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Florence is a Photographic Stylist and Creative Director based in London. Her career began on House and Garden magazine where she produced their monthly features, leaving after seven years as Deputy Decoration Editor. Florence has worked with some of the most renowned interior photographers, producing, directing & styling imagery for some of the biggest luxury brands worldwide. She has also written several formative design features for House & Garden Magazine and is now a regular contributor to online magazine, Hotel Designs. With eleven years in the industry and a background in editorial and commercial publishing, Florence knows how to style an image to make it appealing to editors and consumers alike. In 2019 Florence was a judge for The Brit List, hosted by Hotel Designs.


House & Garden, British Vogue,
British GQ, Conde Nast Traveller, Brides Magazine,
The Sunday Times, Cereal, Hotel Designs

One & Only Resorts, Ballymore Homes, Smallbone of Devizes,
Gregory Phillips Architects, TH2 Designs,
Fox Linton, The Water Monopoly, Pooky, Holmes Bespoke, Heal’s,
Habitat, Marks & Spencer, John Lewis, Furniture Village,
Not on The High street, Next, Tesco, Margo Selby,
Launer, Geoff Stocker, ORA, Oakley Moore Interior Design,
House of Eleanore, The Spirit of Christmas

Pooky, The Cuckoo Club, Toy Room

Frank Allais, Luke Albert, Ali Allen, Guy Archard, Graham Atkins-Hughes,
Carolyn Barber, Leo Bieber, Joakim Blockstrom, Adrian Briscoe,
David Clevland, Jake Curtis, Jon Day, Holly Fernando,  Anders Gramer,
Catherine Gratwicke, Emma Guscott, Sarah Hogan, Alex James,
Emma Lee, Philip Lee Harvey, David Lineton, John Mason, Malcolm Menzies, David Montgomery,
Ngoc Minh Ngo, Rupert Peace, Paul Raeside, Ben Robertson,
Damian Russell, Anders Schonneman, George Sharman, Alicia Taylor,
Jody Todd, David Titlow, Paul Viant, Anina Wawrzkowicz,
Rachel Whiting, Mel Yates.

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